Imagine a shopping experience that rewards you with a candlelit dinner for two (winner + spouse). That’s what it was for 10 people, who won a romantic dinner in this year’s Ikeja City Mall Shopaholic Promotion. The ICM Valentine promo, a consumer-led promotion ran from the 11th – 27th February 2013 with the simplest of participatory mechanics. In 3 steps, a winner emerged. First, shoppers had to make purchases from any store in the mall, and then wrote their names and numbers behind the receipt before dropping them into drop off boxes, strategically positioned in the mall. Throu...
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